Atelier: Luxury living
in Downtown Los Angeles

I developed the brand identity for Atelier, a luxury high-rise residency in Downtown Los Angeles. The name and branding were inspired by the area’s rich artistic culture. I led the creative direction and executed the design of the logo, website, brand guidelines, print brochure, stationery and building signage. The result was a cohesive identity that blended contemporary luxury with DTLA’s creative energy reflecting both modern elegance and the spirit of the area’s art scene.

Creative Direction + Design Execution: Visual Identity / Website / Signage / Print Brochure

Perfect-bound brochure with soft-touch cover and matte-finish interior pages

An interactive website, which featured an animated timeline highlighting the cultural history of Downtown LA and its influence of the area. The site showcased the building renders, a virtual tour, unit floor plans a blog page and a registration form for new tenants to sign up.