For the Arcudi Wines website, I immersed myself in Tony Arcudi’s brand to capture his story, values, and aesthetic. The homepage opens with a documentary-style video highlighting the winemaking process and vineyard landscapes, paired with layered imagery to reflect the duality of the brand and winemaker’s biography. I prioritized a seamless user experience through intuitive navigation, a digital wine catalogue, tour reservation system, and member sign-up portal for promotions and news.

Creative Direction + Design Execution: Website Design / Brand Toolkit